Trades and site work
Ironline
Built to be read on a phone, in the sun, with one hand.
Trades and contractors whose next job starts with a phone call.
- Typefaces
- Archivo, expanded to 125 and set at 800 with Archivo at its normal width
More to say, nothing written
Eight Pages Done With You
Eight pages on a layout from the kit: the words written with you, your images prepared, your domain and email set up.
The shape of it
- Price
- $3,465 plus GST, fixed
- Timing
- Typically live inside four weeks of our first working session, subject to a capacity check
- Suits
- A business with more to say and none of it written: services that each need their own page, the areas you cover, the people who do the work.
Paying accepts the terms of service, version 1.2. They cover what is supplied, what is needed from you, how a change is quoted and how a refund works. The version in force on the day you pay is the one that governs the job.
Included
What is in the price
- Up to 8 public pages built on up to 2 layouts from the kit
- The words for every page written from scratch, with you, starting from one working session about your business
- Up to 15 of your images chosen, cropped and named
- Your domain, hosting and email set up in your own business name
- One enquiry form, submitted and received for real before launch
- The full technical baseline: canonical URLs, sitemap, robots, real 404, approved metadata and matching structured data
- One consolidated round of changes inside 48 hours
- 14 calendar days of in-scope defect cover after launch
- A short recorded handover you can rewatch
Eighteen hours of delivery, and the price is exactly what the estimator returns for the same job: Starter Five with three more pages and with the words, the images and the accounts added at their published prices. Nothing is in it that you cannot see. If part of it is already done, run the estimator and yours will come out lower. After launch I make changes for you at the published hourly rate.
How the price is made
| Work | Price |
|---|---|
| Starter Five, the build itself | $990 plus GST |
| Domain, hosting and email set up in your name | $275 plus GST |
| Images chosen, cropped and named, up to 15 | $275 plus GST |
| The words written from scratch, with you, 2 lots | $1,400 plus GST |
| Each page beyond the base, 3 lots | $525 plus GST |
| Eight Pages Done With You, all of it | $3,465 plus GST |
The same figures the free estimator gives for the same answers. If you already have part of this, such as your words or your domain, it prices yours without that line, and I am happy to go through it with you.
Not included
What is deliberately outside it
Each of these is real work that sits outside this price, which is how the fixed price stays fixed. Ask me about any of them and I will help you work out the best way to get it done.
- Custom design beyond choosing from the kit
- Photography. I do not take photographs myself, and I am glad to help you work out where to get them
- The domain, hosting and email fees themselves. You pay those direct, on your own card, so the accounts are yours from the first day
- A booking tool, a CRM connection or analytics. Each is a named extra with its own published price, added only if you want it
- Moving a large or complicated existing site, which is priced after a look rather than from a form
- Logo, social media or email list set-up
- Training sessions and any ongoing work after the defect cover ends
Available on top, each at its own published price
| Extra | Price |
|---|---|
| Your old addresses pointed at the new pages | $175 plus GST |
| A second approver's review round | $175 plus GST |
| Several approvers, and the rounds they need | $350 plus GST |
| A booking tool embedded and tested | $275 plus GST |
| A CRM or email platform connected | $350 plus GST |
| Analytics set up with consent handled | $275 plus GST |
Each is added at the time of quoting, never discovered later, and comes off again if you do that part yourself. The free estimator adds the ones your answers need and shows the total.
Step one
Pick a kit, and the design conversation is finished
This price exists because the design was done once, in advance, and is not done again on your time. There are eight kits, each with its own typefaces, palette and structure, and each with a working demonstration rather than a picture of one.
Every card below is drawn in its own kit, so the typeface and the colours you are looking at are the real ones rather than a description of them. Open any of them to see the whole layout working.
Beauty, skin and wellness
Bloom
The price list is the page, because that is what people came for.
Studios and practitioners whose customer wants the price and the next free appointment.
- Typefaces
- Cormorant Garamond at 300 for size, 600 for small with Jost at 400 and 500
Professional practice
Ledger
Credentials above the fold, because that is the only question being asked.
Practices that are hired on judgement, where the visitor is checking whether you are real.
- Typefaces
- Lora at 500 and 600 with Manrope at 400 and 700
Health and allied health
Clinic
The most readable kit here, and the one that will not print a testimonial.
Practitioners whose patients arrive in discomfort, often on a phone, sometimes not at their best.
- Typefaces
- Bitter at 500 and 600 with Karla at 400 and 600, one step larger than the other kits
Hospitality and venues
Counter
Hours, address and menu. In that order, on every screen.
Places people physically come to, where the three questions are always the same.
- Typefaces
- DM Serif Display at 400 with DM Sans at 400 and 500
Makers and boutique product
Atelier
A catalogue, honestly. Not a shop, and it says so.
Makers and small brands who need to be seen and enquired about before they need a checkout.
- Typefaces
- Instrument Serif at 400 with Karla at 400 and 600
Creative and portfolio
Frame
The work opens the page. The words are captions.
People hired on the strength of what they have already made.
- Typefaces
- Space Grotesk at 500 and 700 with Space Grotesk at 400, with tabular figures for specifications
Fitness and performance
Forge
Dark by default, and the timetable is the whole argument.
Gyms, coaches and clubs where the question is what time and how much.
- Typefaces
- Anton at 400 with Archivo at 400 and 600
Getting there
How this one runs
One working session, then five stages. The session is where we talk through your business, by phone or video, and it is what the words are written from. You approve them before anything is built.
01
Pick and pay
You, ten minutes
Choose a layout from the kit and pay in full before anything starts. There is no discovery call, because an hour on a call is an hour not spent building, and on a job this size there are not many hours to give away.
A structured brief form, sent the moment payment clears.
02
Send the content
You, at your own pace
Copy, images, contact details, opening hours, and written confirmation that every claim on the page is true and that you hold the rights to the images.
A checklist that tells you exactly what is still missing.
03
Built and previewed
Me
Your content placed into the chosen layout, the form wired and tested, the technical baseline applied. Published to a preview address only you and I can see.
A preview link you can open on your own phone.
04
One round
You, inside 48 hours
Send everything you want changed in one message. Corrections and content swaps, not a redesign, and not a second opinion from somebody who has not seen the brief.
The changes made, and a note of anything that falls outside the round.
05
Live, and yours
Me, with your go-ahead
DNS pointed, certificate confirmed, the form submitted and received for real, and the rollback point recorded before anything moves.
A release record and a short recorded handover you can watch again.
Ownership
Nothing is ever held in my name
Your domain, hosting and email are in your business name, whoever sets them up. If you already have them, I am invited in, I build, and I can be removed in a minute. If you do not, you can set them up yourself and invite me, or I set them up in your name as a named extra at $275 plus GST.
Start one
$3,465 plus GST, fixed, paid once, and the brief arrives the moment it clears. If your job turns out not to fit the shape, you choose: the payment goes onto the larger build, or it comes back in full.