This is Ledger, working. Not a picture of a layout, the layout itself, rendered by the templates a real build uses, in both colour schemes, at whatever width you are reading on. Hallam and Roe is invented and does not exist; every price and number on it was written to show the layout.
Accounting and advisory for owner operated businesses.
Hallam and Roe
Small practice, two principals, no offshoring. We work with businesses turning over between half a million and ten million, and we say no to the ones we cannot help properly.
Who you are dealing with
- Registered
- Tax agent, sample number 00000000
- Member
- Chartered Accountants ANZ
- Operating since
- 2011
- Clients
- Owner operated, half a million to ten million
What we are engaged to do
Annual compliance
Financial statements, income tax, and the conversation about what the numbers actually say.
Bookkeeping and payroll
Weekly or fortnightly, in your file, with a reconciliation you can read.
Structuring
Advice on how the business is held, and the honest cost of changing it.
Business advisory
Quarterly, with an agenda sent beforehand, so it is not a chat.
How it works
-
A first conversation
Half an hour, no charge, and a straight answer on whether we are the right fit.
-
A written engagement
Scope, fee and what we need from you, before any work starts.
-
The work
With a named person, not a queue.
-
A review that is a meeting
Not a set of statements emailed and never discussed.
Questions we get asked
How do you charge?
A fixed annual fee for compliance work, agreed in writing before we start, and an hourly rate for advisory work with an estimate given first.
Will I speak to the same person?
Yes. Every client has a named principal and a named contact, and both are on your engagement letter.
Can you take over from another accountant?
Yes, and it is routine. We write the ethical clearance letter and handle the file transfer.
Half an hour, no charge, and a straight answer
Bring last year's financials if you have them. If we are not the right fit, we will say so and tell you who is.
This form is switched off in the demonstration. On a real build it goes to your inbox and is recorded a second time, so a lost email is visible rather than silent.
The decisions already made
What you are choosing when you choose Ledger
A kit is not a colour scheme. It is every decision that would otherwise be made on your time, which is the only reason $495 plus GST is a real number rather than an optimistic one.
Typography
- Display
- Lora at 500 and 600
- Body
- Manrope at 400 and 700
- Weight on the page
- 61 KB, self-hosted, no third-party request
Lora is a serif with enough warmth to avoid reading as a law firm from 1990 and enough structure to carry authority. Manrope is a quiet modern sans that keeps a fee table readable at small sizes.
The signature
A credentials strip sits directly under the headline: registrations, memberships, years, and the things a visitor would otherwise have to go and check. No stock photograph of a handshake.
Who it talks to
Speaks to someone about to hand over money or records and looking for a reason not to. Reads settled and specific, which is what credibility looks like when it is not shouted.
Suits
- Accounting and bookkeeping
- Financial planning
- Legal
- Buyers agents
- Business broking
- Consulting
- Insurance broking
- Migration agents
Colourways
- Navy on stone, as shown
- Forest on stone
- Charcoal and brass
Pick one. A fourth is a design decision and a design decision is not two hours.
Showing prices
Fees to business clients are shown before GST and labelled, which is normal in this trade and expected by the reader.
Which route
Ledger is the quick route, and there is a slower one
The design decisions were made once, here, in advance. You choose the kit, the colourway and the order, and I fill it with your business. Live in days rather than months.
A design made for you is the other one, from $4,750 plus GST: starts at a blank page and a conversation about your business, not at a set of layouts. Every layout is drawn around your content and your brand, and there is no kit involved at any point. This is the honest answer for some businesses and the wrong answer for most, and I will tell you which you are before you pay for either.
Yours on a Ledger build
- Your colourway, chosen from the three this kit was built and contrast tested in
- Your words, everywhere, in your own voice rather than the invented business in the demonstration
- Your photographs, placed and sized; until they exist the kit's own drawn artwork stands in, so a launch never waits on a photographer
- Which sections appear and in what order, chosen from this kit's own set
- Which pages exist and what they are called, on the five page build
- Your logo, your enquiry form, your phone number, your hours, your service list, your prices
Fixed, and that is what you are buying
- The two typefaces, because they are licensed, subsetted and already loading in under a tenth of a second
- The layout of each section, because drawing a new one is a design decision and a design decision is not two hours
- The set of sections available, which is this kit's set rather than all eight kits' sets
- The page count: one, or five. Not six
Both routes end the same way: every account in your name, paid on your card, and the whole site yours to take elsewhere. Nothing is rented from me, so starting on a kit locks you into nothing. If you outgrow it, the next build replaces it and you keep the domain, the address, the content and the search history.
What the price buys
Six sections at $495 plus GST, five pages at $990 plus GST
The demonstration at the top is an Express Landing: one page, 6 sections from this kit’s own set. Starter Five is the same kit across five pages.
Express Landing, $495 plus GST
- One page, one kit, one of that kit's three prepared colourways
- Up to six sections chosen from the kit's own set, arranged in the order that suits your job
- Your logo placed, your words placed, up to eight of your images placed
- One enquiry form, delivered to your inbox and recorded in a second place so a lost email is visible
- Mobile, dark mode, keyboard access and colour contrast, because they are already built into the kit
- Your domain connected, hosting and certificate set up in accounts held in your name and paid on your own card, never mine
- One consolidated round of changes inside 48 hours of the preview
- Submitted and verified in Google Search Console, sitemap lodged, and indexing CONFIRMED rather than assumed before I call the job done. The account is yours and I am a guest in it
- A recorded handover walkthrough of your own site, and seven days of hypercare
Starter Five, $990 plus GST
- Everything in Express Landing, plus four more pages
- Two layouts, a home layout and an inner page layout, so the site can grow without a redesign
- Navigation and footer structure, built from the kit's five page map or your own
- Up to twenty of your images placed
- Titles and descriptions written for every page, and structured data generated from what is visible so the two cannot disagree. What the search engines then do with it is their decision, not a deliverable
- Fourteen days of hypercare instead of seven
The five pages, for this kit
| Page | What it holds |
|---|---|
| Home | What you do, for whom, and the credentials strip |
| Services | Each engagement, what it includes and what it does not |
| Fees | How you charge. Publishing it removes most of the enquiries you did not want |
| About | Registrations, professional memberships, background |
| Contact | The form, the address, and how quickly you answer |
You can rename these or swap one for another. What you cannot do is add a sixth, because the fourth hour is already spent.
The price
What holds $495 plus GST where it is
Eleven things have to be true at once. When they are, the price on this page is the price you pay, and you can check yourself against all eleven right now.
FigureA fixed price is a shape, and eleven things hold it up
If one of them is different for you, the free estimator names which one and either adds the named extra it needs at its published price or tells you it needs a look, before you spend anything.
What sits outside this price, as a named extra or as its own job
- Writing or editing your copy, which is the single biggest cost in a website. It is a named extra at its own price, never folded into this one
- Photography and retouching. Choosing, cropping and naming images you already hold is a named extra
- Designing a logo, or redrawing one from a photograph of a sign
- Moving a large existing site. Pointing a handful of old addresses at the new pages is a named extra
- A login, or anything a customer signs into, and a content system for editing the pages yourself. After launch I make changes for you at the published hourly rate
- Payments, memberships or a shop. A booking tool, embedded and tested, is a named extra
Paying accepts the terms of service, version 1.3. They cover what is supplied, what is needed from you, how a change is quoted and how a refund works. The version in force on the day you pay is the one that governs the job.