When the site already exists

Find out what it is actually costing you

A Website Diagnostic is a full written examination of the site you already have. Not a score out of a hundred from a tool you could have run yourself: the specific things that are losing you work, the evidence for each one, what your competitors do instead, and the order to fix them in. $1,950 plus GST, fixed, credited in full against a Foundation build inside 90 days.

Most sites that stop producing enquiries are not broken in a way the owner can see. The page looks fine. The problem is underneath it, or in the comparison with whoever else the buyer is looking at on the same afternoon.

Pay and start the Diagnostic, $1,950 plus GST See a sample report Ask about it first, free

Paying accepts the terms of service, version 1.0. They cover what is supplied, what is needed from you, how a change is quoted and how a refund works. The version in force on the day you pay is the one that governs the job.

All I need to start is the address. The report arrives inside five business days and no call is required to begin one.

Read this first

Do not buy this if a new site is what you need

A Diagnostic costs more than a whole Starter Five build. If your site is five pages, a few years old and you already know it needs replacing, you do not need a report telling you that. Run the free estimator and you will have a real number in two minutes for nothing.

This is for the site where the answer is not obvious. It already looks reasonable. It used to work, or it should be working, and nobody can say why it is not. That question is worth paying to answer, and the ones above are not.

What is in it

Twenty-five lenses, and the evidence under every one

The same examination this site publishes on itself. Nothing in the report is asserted: each finding says how it was established, when, and how certain it is.

The headline finding first: the single thing costing the most, named on page one with the measurement behind it
A readiness verdict scored across 25 lenses, with the weighting shown and the band it falls in
Every critical blocker, each with what it is, the evidence, what it costs you and the fix
Found and understood: crawl, index, technical and on-page search, internal linking, schema, entity and local presence
Answer engines: whether an AI assistant can find you, resolve who you are, and quote you accurately
Speed and experience: Core Web Vitals measured on a cold request, not estimated, plus media weight and mobile at real widths
Turning visitors into enquiries: offer clarity, the friction audit, form and enquiry design, trust signals, pricing presentation
The enquiry delivery chain tested end to end, from submit to inbox, because a form that silently fails looks identical to no enquiries
Legal and accessible: Australian Consumer Law on claims, pricing and reviews, Privacy Act collection notices, Spam Act consent, and WCAG 2.2 AA with a test method on every criterion
Security and plumbing: response headers, content security policy, DNS, and the SPF, DKIM and DMARC records that decide whether your mail arrives
Measurement: what is tracked, what is not, and what can never be recovered retrospectively
A competitor teardown: what the nearest three or four actually sell, how they package it, what they charge, and the gap that is yours
A content plan: the pages that should exist and do not, with the question each one answers
A phased remediation sequence in the order that pays, including what to leave alone

See a sample report, written against an invented business, so you can judge the format and the standard of evidence before you spend anything.

The part that is worth the money

Three things a checklist will never find

The measurement nobody took

Automated tools test a warm, cached request, because that is the fast one. A real buyer arriving from a search result gets a cold one. The difference between those two numbers is where the worst problems live, and it is invisible to every free tool.

What the competition actually sells

Not who ranks above you. What they package, what they charge, and what they include that you do not. A page can be flawless and still lose to a rival selling a better-shaped thing, and no technical audit will ever tell you that.

The asset you are not selling

Most sites lead with the thing everyone in the category leads with. The judgement call is which part of this business nobody else can copy, and whether the front page is built around it or around something a competitor could match by Friday.

A findings list is worth what a tool charges for it. The judgement and the plan are the product.
Why this is not an SEO audit

The second buyer

Buying a business? The website is on the balance sheet

A Diagnostic run before settlement tells a purchaser what they are actually acquiring: whether the traffic is real, whether the domain and accounts transfer cleanly, whether the enquiry flow works at all, and what has to be spent in year one.

Scope varies with what is being bought, because it usually means more than one address and a set of accounts nobody has listed yet. Ask for a quote and say what the transaction is. It is priced on the scope, not on this page.

Not included

What this is not

Any of the work itself; this is the diagnosis, not the treatment
Access to your accounts. Everything is measured from the outside unless you choose to give access
Legal, tax or financial advice, and any representation about the value of a business

Fully credited against a Foundation build commenced within 90 days, so for anyone who goes ahead it costs nothing. Every finding carries a severity, an evidence tier and a dated source, and anything that could not be tested is named as untested rather than left out. Every report is compiled and checked by hand before it is sent to you; nothing here is generated and posted automatically. If a five page site at the express price is what you actually need, do not buy this. Run the free estimator instead and I will tell you the same thing for nothing.

The report is written from what is publicly there, so nothing is needed from you to begin except the web address. If you would rather talk it through first, that costs nothing and it always will.

Pay and start the Diagnostic, $1,950 plus GST Book 15 minutes, free