Pricing

It starts at $495 plus GST

Page count is the worst predictor of what a website costs. What is written, what already exists and what has to connect move the number far more. The fixed tiers below can be bought from this page.

Not sure which one you are? Price yours in about two minutes, free, and every answer that produced the figure is shown next to it.

Key facts

Who these are for: Small businesses anywhere in Australia. Based in Redlands and greater Brisbane, Queensland, working australia wide and remotely, and the build runs the same either way.
Currency: Australian dollars. Every figure on this site is shown before GST, and GST applies on top at 10 per cent.
Fixed when: The two express tiers, the Sprint and the Diagnostic are fixed before you pay. The three Foundation tiers are fixed in writing after a Scope Sprint, not estimated and then revised.
Paid how: Paid from a button: Scope and Architecture Sprint, Website Diagnostic, Express Landing and Starter Five. Card payments are handled by Stripe. The card details are typed on Stripe’s own page and never touch this site, which is why there is no card form here and never will be.
Foundation builds: 40 / 30 / 30 against milestones you accept, with 5 business days to review each one and 7 day terms on the invoice that follows.
What you own: The repository, the hosting account and the domain, in your business name, from the first day. The full register.
Not included: Copywriting from scratch, photography, paid advertising and anything with a third party licence. The written list.

The catalogue

Every price, and how to start

Two express tiers and two diagnostics at a fixed price you can pay now. Three Foundation tiers priced in writing after a Sprint. Nothing here is a package with padding in it; each one is a different amount of work.

Indicative starting price for the scope described. The express tiers are fixed at that scope; anything outside it escalates and you are told which item did it. For the Foundation tiers the fixed price is confirmed in writing after the paid Scope and Architecture Sprint, and it does not move after that unless you approve a change order.

Prices, who each product suits, and how to start it
Product	Suits	From	Start it
Express Landing	A business that needs one credible page now: a new offer, a campaign, or a first web presence that is not a Facebook page.	$495 plus GST, fixed	Pay $495 plus GST
Starter Five	A small business with its content already written that wants a proper five page site without a project.	$990 plus GST, fixed	Pay $990 plus GST
Marketing Foundation	A service business, trade, professional practice or local operator who needs the phone to ring.	from $5,000 plus GST	Start with a Sprint
Content Foundation	A content-led service business with something to say regularly and a reason to say it.	from $8,500 plus GST	Start with a Sprint
Shopify Commerce Pilot	A conventional Australian retailer with a known, small catalogue and an owner who will run it.	from $14,500 plus GST	Start with a Sprint
Website Diagnostic	An owner whose site is not producing enquiries and who wants to know why, and a buyer doing due diligence on a business before they sign.	$1,950 plus GST, fixed	Pay $1,950 plus GST
Scope and Architecture Sprint	Anyone who wants a real number instead of a range, and anyone whose job has an unknown in it.	$395 plus GST, fixed	Pick a time and pay

Paying accepts the terms of service, version 1.0. They cover what is supplied, what is needed from you, how a change is quoted and how a refund works. The version in force on the day you pay is the one that governs the job.

The question everyone asks

Why are two five page sites $990 and $5,000?

Because page count is the least useful number in this catalogue, and it is the only one most people compare. Same five pages, different job.

Starter Five compared with Marketing Foundation, both five pages
Five pages, but	Starter Five, $990 plus GST	Marketing Foundation, from $5,000 plus GST
Page layouts	2, from a finished kit	3, designed for you
Where the design comes from	One of the eight kits, already built and tested	Made for this business, from scratch
Your words	You supply them finished. I place them.	Shaped with you, structured, and edited
Discovery	A structured brief, no call	A paid Scope Sprint, then a written scope
Changes	One consolidated round inside 48 hours	Two rounds against a signed scope
Planned hours	4	24

If your content is written, your logo exists and one of the kits suits you, Starter Five is the right answer and I will say so. The moment any of those is not true, the express gate refuses the cheap tier and names the reason, which is the whole point of having a gate rather than a discount.

Drivers

Three things move the price

There are more, and the estimator asks about all of them. These are the three that decide which product you are looking at, and none of them is page count.

How many page LAYOUTS, not how many pages. A layout is design, components, responsive testing and accessibility work. The fifth page built on a layout that already exists is close to free. A fourth different layout is not. This is the single biggest reason two five page sites differ by thousands.
What state your words are in. Approved and supplied costs nothing. Rough copy needs structural editing. Source material needs selecting and normalising. Original writing is its own job, and it is the one people most often do not budget for.
What has to connect to what. One enquiry form is included. A proven hosted booking or CRM hand-off is a fixed module. A custom integration is a paid proof of concept before any fixed quote exists, because quoting one blind is how a fixed price stops being fixed.

Everything on that list is asked during the Sprint, before a price is written down, so nothing on it turns up as a surprise later.

Payment

Forty, thirty, thirty, against milestones you can see

This is the Foundation structure. The express tiers, the Sprint and the Diagnostic are paid in full up front, because at two and four hours there is no meaningful milestone to hold money against.

Payment stages and what triggers each one
Stage	Falls due	What you have at that point
40%	After you accept the agreement pack	The signed scope, the fixed price and the detailed content brief.
30%	After a meaningful staging review	The real site on a private preview address, reviewed on your own phone, with a fair chance to say what is wrong.
30%	After acceptance, before go-live	A signed acceptance record against objective tests, then launch.

I certify each milestone in writing against the numbered scope item, you have 5 business days to accept it or say what is missing, and the invoice follows acceptance on 7 day terms. You get an acceptance request first and an invoice second, never both at once. The full mechanism, the cancellation calculation and the refund position for every product are in the terms of service, which is the document you accept when you pay.

The card fee is already inside the price. It is part of the cost model rather than a line added at the end, so the figure you agree is the figure you pay. Nothing is described as non-refundable by default, and your own accounts are never used as leverage over an invoice.

Every price on this site is stated before GST, once, the way a business quotes another business. GST is added at the checkout and the total is shown there before you enter a card. Nothing else is added at the end that was not on the page.

Afterwards

What it costs to keep running

Usually less than people expect, because a static site does not need a server looking after it. Hosting at this size sits inside a free tier.

You pay your registrar for the domain and your mail provider for mailboxes, both on your own card in your own accounts. Every one of those is listed with its owner in the cost register before you commit, so no statement later has a line on it you do not recognise.

A care plan is optional and nothing depends on it. Launch Hypercare Included in every build, Care Essential $295 per month plus GST, Care Standard $595 per month plus GST, Growth Operations from $1,250 per month plus GST. What each one covers. If you take none of them you still own and can run the site, which is rather the point of building it this way.

Questions

Pricing questions

Why is there a range rather than a price?

Because the number of distinct page layouts, whether the content is written, whether there is a site to move and what has to connect all move the number far more than page count does. Two five-page sites can differ by several thousand dollars, and the difference is not visible from the outside. The Sprint is what turns the range into a fixed figure.

Is the fixed price actually fixed?

Yes, against the signed scope. It changes only when you approve a change order in writing, with the price and the time impact on it, before the work starts. A late request is not automatically free because it relates to the same website, and it is not a surprise either.

What if my budget is lower than the number?

Then we defer, we do not cut. The foundation stays: ownership, approved facts, a tested enquiry path, ordinary accessibility, the technical baseline, training and handover. Pages, copy production, a CMS, tracking and extra channels move to a Phase 2 list with the decision each one needs. You get a leaner launch, not a compromised one.

Why do you show prices without GST?

Because these are business-to-business prices and that is the figure that matters to your accounts. GST is added on the tax invoice.

Start a one page build, $495 plus GST Price mine, free

Paying accepts the terms of service, version 1.0. They cover what is supplied, what is needed from you, how a change is quoted and how a refund works. The version in force on the day you pay is the one that governs the job.

Not sure which product this is yet? Run the scope check, nine questions, no email.