After launch

Care plans, and the honest limits on them

Support is a named product with a written allowance, not a line hidden inside the word hosting. Every plan is optional, month to month after the initial period, and cancellable in writing.

You do not need one. A static site with no server and no database keeps serving whether or not anyone is looking after it. A care plan buys attention, a change allowance and someone who already knows the build, not uptime.

Launch Hypercare

Included in every build7 days on Express Landing, 14 on Starter Five and Marketing, 21 on Content, 30 on Commerce

Included

Correction of any reproducible defect measured against the signed scope
Form and critical-link recheck
Help with a launch access issue

Not included

New content and preference changes
Additional pages and new integrations
Third-party rule changes and account recovery

Care Essential

$295 per month plus GST90-day initial period, then month to month with 30 days' written notice

Included

Monthly site, form, certificate and link check
Confirmation each month that your site is still indexed and still being crawled, which is the check almost nobody does after launch
Quarterly account and renewal check, so nothing lapses quietly
Up to 20 minutes of straightforward approved content changes each month
Two-business-day acknowledgement target

Not included

New pages, image sourcing and copywriting
Search campaign work and tracking changes
Code enhancement and third-party fees

My recommendation

Care Standard

$595 per month plus GST90-day initial period, then month to month with 30 days' written notice

Included

Everything in Essential
Up to 90 minutes of approved minor content and marketing changes each month
A one page monthly report from Search Console and, where you have it, your analytics: what people searched to reach you, which pages did the work, what changed, and what I would do about it
Quarterly review of facts, links, structured data and Search Console
One scheduled release window each month

Not included

Content research and new page layouts
Integrations and paid media management
Complex defects and catalogue operation
Your own platform subscriptions

Growth Operations

from $1,250 per month plus GSTThree-month initial term, then month to month with 30 days' notice

Included

Everything in Standard
The changes that report recommends, actually made, rather than a report that recommends them to nobody
One evidence-led content or campaign landing page each month
An approved performance review you will actually read
One prioritised experiment per month, with the result written down either way

Not included

Daily social publishing, filming and graphic production volume
Advertising spend
Promised rankings, citations or leads
Public relations and community management

An acknowledgement target is a promise to respond, not a promise to resolve. None of these plans is a vendor uptime service level or continuous security monitoring, and I will not sell them as one.

Being found

Submitted, verified, and then actually watched

The most common thing I find on a site somebody else built is that it was never submitted to a search engine at all. Not ranked badly. Not present. Nobody had lodged a sitemap, nobody had verified the domain, and nobody had ever opened the one free tool that would have said so.

It takes about ten minutes at launch and it is in the price of every build, including the $495 plus GST one. It is in the price because leaving it out is not a saving, it is a site nobody can find, and I would rather not send one of those into the world with my name on it.

On every build, at launch, included in the price

The domain verified in Google Search Console, in an account in your name, not mine
A sitemap generated at build time from the pages that actually exist, and lodged
Indexing confirmed rather than assumed: I open the tool and check your pages are in the index before I call the job finished
Titles and descriptions written for every page, and structured data generated from the visible content so the two cannot disagree
A robots file that permits what should be crawled and excludes what should not

On a care plan, every month, if you give me read access

Whether the site is still indexed, still being crawled, and whether anything new is being excluded
What people actually typed to find you, which is usually not what anybody guessed
Which pages are doing the work and which are doing none
Anything broken that a visitor would not see: a page dropped from the index, a redirect gone wrong, a certificate about to lapse
One page of plain language, with the specific changes I would make and why

What it needs from you

This needs read access to your own Search Console property and, if you use one, your analytics account. You set both up in your name and add me as a user, which takes about four minutes and is written out step by step in the access guide. I can be removed the same way, in one press, and the history stays with you because the account was always yours.

The step by step is in the access guide.

And what a report is not

A report is a measurement, not a lever. It tells you what happened and what I would change; whether a search engine then sends more people is its decision and nobody selling you a website can promise otherwise. What I will not do is send you a forty page automated PDF nobody reads, or a score out of a hundred that means nothing.

If you already have a site somebody else built, ask me to check this one thing. Send me the address and I will tell you whether it is in the index at all, for nothing and with no obligation. It is a two minute check and the answer is more often no than you would expect.

Ask me to check your current site Read what access I need

Changes

Published rates for work outside a plan

There is no negotiation and no surprise. These are the rates. The control beside each one exists so you are never billed for something you did not ask for, and every figure is before GST.

Change categories, rates and the control applied to each
Kind of work	Rate	Control
Straightforward approved content change	Care allowance, or $165 per hour plus GST with a one-hour minimum	One written brief, with facts, assets and approval confirmed before work starts
New page on an existing layout	from $495 plus GST where you supply approved copy and assets	Content, layout fit and search metadata confirmed in a signed mini-scope
New custom layout or component	$195 per hour plus GST after a written estimate	Design, responsive testing, accessibility and release quoted together, not piecemeal
Complex integration, migration or store remediation	$195 per hour plus GST after paid discovery	No fixed quote without API access, documentation and a test environment
Urgent work that interrupts planned delivery	$250 per hour plus GST after written approval	The actual urgency is defined, along with the minimum charge and the expected response
New article or case study	Fixed output scope after an interview, or $165 per hour plus GST	Content is an approved deliverable, never a promised search result

Third-party costs stay yours and stay visible: your domain, your email plan, your hosting if you outgrow the free tier, and any tool you choose to add. None of it is marked up and none of it is bundled into a monthly figure where you cannot see it.

Leaving

How you cancel

In writing, with 30 days’ notice, after the initial period. There is no exit fee, no data to release and no account to hand back, because you already hold all of it.

What you keep: the site, the repository, the hosting, the domain, the analytics history, the training recording and the written handover. What stops: my attention and the change allowance.

A care plan that is hard to leave is a plan that has stopped competing on merit.
Why cancelling takes one email

If you ever do cancel, I would rather know why.

Get your own number, free Ask about a plan, 15 minutes

A plan is chosen at handover, not at the start, when you can see what the site actually needs. What you own either way.