Terms of service

You buy a fixed scope at a fixed price. I do that scope. Anything outside it gets quoted before it is done, never added to an invoice you have not seen. Everything built for you is yours the moment it is paid for, in accounts that were already in your name. If it does not match what was agreed, it gets fixed, and your rights under the Australian Consumer Law sit above every word below.

The rest of this page is the detail. It is written to be read, and if a clause here cannot be explained in one sentence it should not be here.

What you are buying

A named product with a written scope. The product page lists what is in it and what is deliberately outside it, and for a Foundation build the scope document issued after the Scope and Architecture Sprint is the definitive list. What you receive at each stage is on how it works.

Anything not listed is not in the price. That is not a trap, it is the mechanism that keeps the price fixed, and every exclusion carries its reason on what is not included.

The two express builds are laid out from one of the published layout kits and your supplied content is placed into it. They are not a bespoke design at a lower price, and nothing on those pages says they are.

If the job is not the shape it looked

An express build is priced on a small number of hours, and a fixed list of conditions turns it into a much larger job: unwritten content, images needing preparation, a migration, more than one form, personal data, an editing system, accounts that do not exist yet, a second approver, logo work, consent-gated tracking, and social or email set-up. The list is not reproduced here on purpose. It lives in the gate the quote actually runs, it is published in full through the two-minute scope check, and a list copied into a legal document is a list that goes stale without anybody noticing.

If one of those turns up once I see the real material, I tell you before I do the work, and you choose: the payment moves onto the larger build, or it comes back in full. It is never kept for work that was never possible at that price, and the answer is never to quietly do it anyway and absorb it.

Paying

Card payments are handled by Stripe. The card details are typed on Stripe's own page and never touch this site, which is why there is no card form here and never will be. The card fee is already inside the price. It is part of the cost model rather than a line added at the end, so the figure you agree is the figure you pay.

Every price on this site is stated before GST. GST is added at the checkout and the total is shown before any card detail is entered.

The Scope and Architecture Sprint, the Website Diagnostic and the two express builds are paid in full before the work starts. The Foundation tiers are not paid from a button. They follow a written scope and a fixed price, and each of the three stages is invoiced when the milestone it is attached to is actually reached.

If an invoice goes past its due date I will tell you before anything stops, and the work pauses rather than turning into a penalty. Nothing already delivered is taken back or switched off, because none of it is held in my name to switch off.

What I need from you

A fixed price rests on a fixed set of inputs, so these are obligations rather than requests:

• One person who can approve. Two approvers with different opinions is the single most expensive thing that happens to a small build, and it is one of the eleven express conditions for that reason.
• Your content and images, in the form the brief asks for, by the date the brief sets.
• Access to the accounts the build needs, by named invitation to accounts you own. The access guide walks through each one, including what I can and cannot do once I am in.
• Answers and approvals within five business days of being asked, or a date when they will come.

When something does not arrive, the clock pauses and the price does not move. If nothing arrives for thirty days I will write once more, then build and deliver from what was supplied and close the job. Anything that turns up afterwards is quoted as a change. If you need longer than that, say so and we will set a date instead: a paused job is not a lost one, and I would rather hold it open than deliver something thin.

How long it takes

The duration on each product page is typical, not committed. A date becomes a commitment only when it is written into a scope, and only after I have checked honestly whether the capacity is there. Waiting on you, waiting on a registrar, a host or a payment provider, and any change you ask for all stop the clock while they last.

Changes to the scope

Anything outside the agreed scope gets a written note first: what it is, what it costs, and what it does to the date. You say yes or no before it is done. Nothing arrives on an invoice you have not already seen and agreed to.

Fixing something that does not match the scope is not a change, it is a defect, and it costs nothing. The difference matters and I will tell you which one I think it is rather than leaving it to the invoice.

Approving the work

Each stage ends with a request to accept it, listing what was done and what you are accepting. If I have not heard back within seven days and the work matches the scope, it is treated as accepted so the next stage can start.

Being treated as accepted moves the job on. It does not sign away a defect. Anything that does not match the scope is still a defect after acceptance, and it still gets fixed.

After launch

Every product carries a defect cover period, 7 to 30 days depending on which one you bought, and the number for yours is on its own page. Inside it, anything that does not match the signed scope or does not work as described gets fixed at no charge.

A change of mind, new content, a new feature, or a third party changing their own product are not defects. Those are care plan work or hourly work, quoted the same way as any other change.

The defect period is a service level, not a limit on your legal rights. Those are further down and they outlast it.

Your content

When you send me words, images, logos, product details or customer quotes, you are telling me you own them or have the right to use them, and that what they say is accurate. The claims on your website are yours. I will tell you when something needs evidence behind it, and I will tell you which claims worry me, but the evidence is yours to hold and produce.

I can refuse to publish anything I believe is misleading, unlawful, or that neither of us can evidence, and that refusal is not a breach of this agreement. A price that is not really the price, a review nobody wrote, a credential nobody holds, a delivery time nobody meets. I will explain what is wrong with it and offer the honest version instead.

If somebody brings a claim against me because of content you supplied, you cover what it actually costs to deal with it, reduced by anything that was my doing rather than yours.

Where an AI tool is used, and where it is not

AI assists drafting, code and checking on this practice, and saying otherwise in 2026 would be theatre. What it is never used for is more useful to you than that admission:

• Inventing a testimonial, a review, a rating or a case study.
• Inventing a statistic, an award or a credential, yours or mine.
• Generating an image presented as your premises, your staff, your stock or your completed work.
• Writing a claim that nothing stands behind.

Where a tool is used on your material, it is one that does not train on what is sent to it, and that is confirmed before the tool is used rather than assumed. Everything generated is read line by line by a person before it reaches you, and I am answerable for it exactly as if I had typed it. A machine drafted it is not an excuse that exists here.

Privacy, yours and your customers

What I hold about you and how it is handled is in the privacy policy. Where I hold access to your accounts it is by named invitation with two-step sign-in, and it can be removed in a minute without breaking anything.

What your own website collects from your customers is your responsibility as the business collecting it. The scope records what your forms collect, which providers are involved, what tracking is present and how long data is kept, and you approve that record before launch. Sensitive or regulated intake is outside the standard products, and the fit gate says so before a quote exists rather than afterwards.

Cancelling, and getting your money back

The Scope and Architecture Sprint. If I decline the job after the session, or if I cannot make the time, the fee is refunded in full. If you cancel more than 24 hours before, it is refunded in full. Inside 24 hours I will move it once. The fee comes off the first invoice if you go ahead within 60 days, so for anyone who builds it costs nothing.

The Website Diagnostic. If I look at the site and conclude there is nothing in it worth examining at this price, I say so and refund the fee in full rather than padding a report to justify it. Once the report is written it is not refundable, because you have it. It is credited in full against a Foundation build commenced within 90 days, so for anyone who goes ahead it costs nothing.

The express builds. If the job turns out to be outside the express tier once I see the real content, you choose: the payment goes onto the larger build, or it comes back in full. It is not kept for work that was never possible at that price.

The Foundation tiers. Each stage is invoiced when its milestone is reached. If you cancel, the work properly performed to that date is reconciled along with any direct costs already committed, less anything avoided. That is a calculation, not a penalty.

None of this reduces your rights under the Australian Consumer Law. Those apply whatever a website says, and nothing here is an attempt to contract out of them.

If either of us needs to stop

You can stop at any time, for any reason, by telling me in writing. The work properly done to that date is reconciled along with any direct costs already committed, less anything avoided, and the balance comes back. You keep everything you have paid for.

I can stop if an invoice stays unpaid after I have told you about it, if I cannot get what the build needs for sixty days, or if I am asked to publish something I will not publish. You get the work done to date and a refund of anything paid for work not done.

Either way there is no handover to negotiate. The domain, the hosting, the code and every account were already in your name, so nothing is held back and nothing is held hostage. That is the whole reason the ownership model is built the way it is, and it is worth more on the day a relationship ends than on any other day.

Confidentiality

It runs both ways. Your figures, your plans, your customer information and anything else not already public stay private, during the work and afterwards. The same applies to anything I show you about how this practice runs. Neither of us needs a separate document for that, and if your business needs one anyway I will sign it.

Who does the work

Tony Pope does it. Where a specialist is genuinely needed, photography, a migration, or copywriting at volume, you are told who before they start, they are bound by the same obligations through me, and I stay answerable to you for their part of it.