This is Bloom, working. Not a picture of a layout, the layout itself, rendered by the templates a real build uses, in both colour schemes, at whatever width you are reading on. Marlowe and Fern is invented and does not exist; every price and number on it was written to show the layout.
Brows, lashes and skin. Capalaba.
Marlowe and Fern
A two room studio, one appointment at a time, no rushing you out the door. Every price is on this page and none of them change at the counter.
Treatments and prices
Brows
- Brow shape and tint $55 45 minutes
- Brow lamination $95 60 minutes, lasts six to eight weeks
- Henna brows $70 50 minutes
Lashes
- Lash lift and tint $90 60 minutes
- Classic full set $140 2 hours
- Two week refill $65 60 minutes
Skin
- Signature facial $120 60 minutes
- Dermaplane and hydrate $145 75 minutes
Every price shown is the amount payable, GST included. Consumer pricing in Australia has to be a single total price, and a treatment list is about as consumer facing as it gets.
The studio
Trained in Brisbane, working on the bayside since 2018. Two rooms, no walk-ins, and a cancellation list that actually gets used. If you are not sure what you want, book the consultation and we will work it out before anything is booked in.
Opening hours
- Tuesday to Thursday
- 9am to 6pm
- Friday
- 9am to 8pm
- Saturday
- 8am to 3pm
- Sunday and Monday
- Closed
What people say
First place that told me what it cost before I sat down.
She talked me out of the more expensive one. I have been going back for two years.
These are invented for the demonstration. On a real build this section carries your own customers’ words, collected with their permission, or it is removed.
Book online, any hour
Bookings open twelve weeks ahead. If nothing suits, join the cancellation list and you will get a message the moment something opens.
This form is switched off in the demonstration. On a real build it goes to your inbox and is recorded a second time, so a lost email is visible rather than silent.
The decisions already made
What you are choosing when you choose Bloom
A kit is not a colour scheme. It is every decision that would otherwise be made on your time, which is the only reason $495 plus GST is a real number rather than an optimistic one.
Typography
- Display
- Cormorant Garamond at 300 for size, 600 for small
- Body
- Jost at 400 and 500
- Weight on the page
- 63 KB, self-hosted, no third-party request
A high contrast old-style serif at large sizes and light weight reads as considered rather than expensive. Jost underneath is geometric and neutral, so the serif does all the talking and the prices stay legible.
The signature
The price list is the hero, not a page she has to hunt for. Most studios in this trade bury pricing, and the ones that publish it win the booking from the ones that do not.
Who it talks to
Speaks to a woman deciding between you and two others she has open in tabs. Reads calm and unhurried, and answers the price question without making her ask.
Suits
- Brow and lash
- Skin and facials
- Nails
- Hair
- Massage and remedial
- Waxing
- Cosmetic tattoo
- Day spa
Colourways
- Terracotta on blush, as shown
- Sage on bone
- Plum on warm grey
Pick one. A fourth is a design decision and a design decision is not two hours.
Showing prices
Every price shown is the amount payable, GST included. Consumer pricing in Australia has to be a single total price, and a treatment list is about as consumer facing as it gets.
Which route
Bloom is the quick route, and there is a slower one
The design decisions were made once, here, in advance. You choose the kit, the colourway and the order, and I fill it with your business. Live in days rather than months.
A design made for you is the other one, from $5,000 plus GST: starts at a blank page and a conversation about your business, not at a set of layouts. Every layout is drawn around your content and your brand, and there is no kit involved at any point. This is the honest answer for some businesses and the wrong answer for most, and I will tell you which you are before you pay for either.
Yours on a Bloom build
- Your colourway, chosen from the three this kit was built and contrast tested in
- Your words, everywhere, in your own voice rather than the invented business in the demonstration
- Your photographs, placed and sized; until they exist the kit's own drawn artwork stands in, so a launch never waits on a photographer
- Which sections appear and in what order, chosen from this kit's own set
- Which pages exist and what they are called, on the five page build
- Your logo, your enquiry form, your phone number, your hours, your service list, your prices
Fixed, and that is what you are buying
- The two typefaces, because they are licensed, subsetted and already loading in under a tenth of a second
- The layout of each section, because drawing a new one is a design decision and a design decision is not two hours
- The set of sections available, which is this kit's set rather than all eight kits' sets
- The page count: one, or five. Not six
Both routes end the same way: every account in your name, paid on your card, and the whole site yours to take elsewhere. Nothing is rented from me, so starting on a kit locks you into nothing. If you outgrow it, the next build replaces it and you keep the domain, the address, the content and the search history.
What the price buys
Six sections at $495 plus GST, five pages at $990 plus GST
The demonstration at the top is an Express Landing: one page, 6 sections from this kit’s own set. Starter Five is the same kit across five pages.
Express Landing, $495 plus GST
- One page, one kit, one of that kit's three prepared colourways
- Up to six sections chosen from the kit's own set, arranged in the order that suits your job
- Your logo placed, your words placed, up to eight of your images placed
- One enquiry form, delivered to your inbox and recorded in a second place so a lost email is visible
- Mobile, dark mode, keyboard access and colour contrast, because they are already built into the kit
- Your domain connected, hosting and certificate set up in accounts held in your name and paid on your own card, never mine
- One consolidated round of changes inside 48 hours of the preview
- Submitted and verified in Google Search Console, sitemap lodged, and indexing CONFIRMED rather than assumed before I call the job done. The account is yours and I am a guest in it
- A recorded handover walkthrough of your own site, and seven days of hypercare
Starter Five, $990 plus GST
- Everything in Express Landing, plus four more pages
- Two layouts, a home layout and an inner page layout, so the site can grow without a redesign
- Navigation and footer structure, built from the kit's five page map or your own
- Up to twenty of your images placed
- Titles and descriptions written for every page, and structured data generated from what is visible so the two cannot disagree. What the search engines then do with it is their decision, not a deliverable
- Fourteen days of hypercare instead of seven
The five pages, for this kit
| Page | What it holds |
|---|---|
| Home | One image, one sentence, and the booking button |
| Treatments | The full price list, grouped, with how long each one takes |
| About | Who you are, what you trained in, why you do it this way |
| Before and after | Your own photographs of your own work, never anybody else's |
| Book | Hours, address, parking, and your booking link |
You can rename these or swap one for another. What you cannot do is add a sixth, because the fourth hour is already spent.
The honest part
What is never in this price
- Writing your copy, which is the single biggest cost in a website and is charged as its own thing
- Photography, retouching, or preparing images that are not already web ready
- Designing a logo, or redrawing one from a photograph of a sign
- Moving an existing site, its content or its search history
- A content management system, a login, or anything a customer signs into
- Payments, bookings, memberships or a shop
And what moves you off it
Any one of these makes a two hour job something else. The estimator asks about all of them, tells you which one applies to you, and shows what the price would be with it cleared.
- Your words are not written yet
- Your photographs need choosing, cropping or fixing
- There is an existing site to move across
- Anything beyond one enquiry form: bookings, payments, memberships
- The form collects health, financial or identity information
- You want to edit the pages yourself, which means a content management system
- Accounts have to be created or recovered on your behalf
- A second person has to approve the work
- There is no logo yet, or the only copy is a photograph of a sign
- Analytics that needs a consent banner
- Social profiles or an email list to set up
Paying accepts the terms of service, version 1.0. They cover what is supplied, what is needed from you, how a change is quoted and how a refund works. The version in force on the day you pay is the one that governs the job.