This is Forge, working. Not a picture of a layout, the layout itself, rendered by the templates a real build uses, in both colour schemes, at whatever width you are reading on. Ironbark Strength is invented and does not exist; every price and number on it was written to show the layout.
Barbell and conditioning. Capalaba. 5am to 8pm.
Ironbark Strength
Coached sessions, capped at twelve, on a written programme that runs in twelve week blocks. No lock in contract and no joining fee. The timetable and every price are on this page.
The week
On the page, not behind a form. Somebody checking whether the 5am works is somebody about to join.
Monday
- 5.00 Strength
- 6.00 Strength
- 9.30 Open
- 17.30 Conditioning
- 18.30 Strength
Tuesday
- 5.00 Conditioning
- 6.00 Conditioning
- 9.30 Open
- 17.30 Strength
- 18.30 Conditioning
Wednesday
- 5.00 Strength
- 6.00 Strength
- 9.30 Open
- 17.30 Conditioning
- 18.30 Strength
Thursday
- 5.00 Conditioning
- 6.00 Conditioning
- 17.30 Strength
- 18.30 Conditioning
Friday
- 5.00 Strength
- 6.00 Strength
- 9.30 Open
- 16.30 Conditioning
Saturday
- 7.00 Team session
- 8.30 Open
Sunday
- Closed
What it costs
Membership
- Unlimited $65 Per week, no lock in
- Three a week $50 Per week, no lock in
- Ten session pass $280 Twelve months to use it
- Open gym only $30 Per week, staffed hours
Membership prices are the amount payable, GST included, with the billing period beside every figure. A weekly price presented next to a monthly one without labels is the single most common complaint in this trade.
How it works
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Book the trial week
Five sessions, no charge, no card taken.
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A movement session
Thirty minutes before your first class, one on one.
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Onto a programme
Whatever block is running, scaled to where you actually are.
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Retested every twelve weeks
So progress is a number rather than a feeling.
What people say
The trial week was actually free. No card, no pitch at the end of it.
First gym where the coach knew my name and my numbers in the second week.
These are invented for the demonstration. On a real build this section carries your own customers’ words, collected with their permission, or it is removed.
Trial week, no card, no lock in
Turn up in whatever you own. First session is a movement assessment, one on one, thirty minutes before a class.
This form is switched off in the demonstration. On a real build it goes to your inbox and is recorded a second time, so a lost email is visible rather than silent.
The decisions already made
What you are choosing when you choose Forge
A kit is not a colour scheme. It is every decision that would otherwise be made on your time, which is the only reason $495 plus GST is a real number rather than an optimistic one.
Typography
- Display
- Anton at 400
- Body
- Archivo at 400 and 600
- Weight on the page
- 106 KB, self-hosted, no third-party request
Anton is one weight and does not need another. It is a condensed grotesque built to be enormous, which is the only job a gym headline has. Archivo underneath shares the same industrial bones and keeps a timetable legible at small sizes.
The signature
The only dark first kit in the set, and the timetable is the centre of the page rather than a link. Most gym sites hide the timetable and the price behind an enquiry form, which loses the person who was ready to walk in.
Who it talks to
Speaks to somebody who has decided to start and is now checking whether the times work and what it costs. Reads loud and physical, and answers both questions without a form.
Suits
- Gyms and strength
- CrossFit and functional
- Martial arts and boxing
- Personal training
- Pilates and yoga
- Running and cycling clubs
- Sports academies
- Swim schools
Colourways
- Volt on black, as shown
- Signal red on black
- Bone and black, no colour at all
Pick one. A fourth is a design decision and a design decision is not two hours.
Showing prices
Membership prices are the amount payable, GST included, with the billing period beside every figure. A weekly price presented next to a monthly one without labels is the single most common complaint in this trade.
Which route
Forge is the quick route, and there is a slower one
The design decisions were made once, here, in advance. You choose the kit, the colourway and the order, and I fill it with your business. Live in days rather than months.
A design made for you is the other one, from $5,000 plus GST: starts at a blank page and a conversation about your business, not at a set of layouts. Every layout is drawn around your content and your brand, and there is no kit involved at any point. This is the honest answer for some businesses and the wrong answer for most, and I will tell you which you are before you pay for either.
Yours on a Forge build
- Your colourway, chosen from the three this kit was built and contrast tested in
- Your words, everywhere, in your own voice rather than the invented business in the demonstration
- Your photographs, placed and sized; until they exist the kit's own drawn artwork stands in, so a launch never waits on a photographer
- Which sections appear and in what order, chosen from this kit's own set
- Which pages exist and what they are called, on the five page build
- Your logo, your enquiry form, your phone number, your hours, your service list, your prices
Fixed, and that is what you are buying
- The two typefaces, because they are licensed, subsetted and already loading in under a tenth of a second
- The layout of each section, because drawing a new one is a design decision and a design decision is not two hours
- The set of sections available, which is this kit's set rather than all eight kits' sets
- The page count: one, or five. Not six
Both routes end the same way: every account in your name, paid on your card, and the whole site yours to take elsewhere. Nothing is rented from me, so starting on a kit locks you into nothing. If you outgrow it, the next build replaces it and you keep the domain, the address, the content and the search history.
What the price buys
Six sections at $495 plus GST, five pages at $990 plus GST
The demonstration at the top is an Express Landing: one page, 6 sections from this kit’s own set. Starter Five is the same kit across five pages.
Express Landing, $495 plus GST
- One page, one kit, one of that kit's three prepared colourways
- Up to six sections chosen from the kit's own set, arranged in the order that suits your job
- Your logo placed, your words placed, up to eight of your images placed
- One enquiry form, delivered to your inbox and recorded in a second place so a lost email is visible
- Mobile, dark mode, keyboard access and colour contrast, because they are already built into the kit
- Your domain connected, hosting and certificate set up in accounts held in your name and paid on your own card, never mine
- One consolidated round of changes inside 48 hours of the preview
- Submitted and verified in Google Search Console, sitemap lodged, and indexing CONFIRMED rather than assumed before I call the job done. The account is yours and I am a guest in it
- A recorded handover walkthrough of your own site, and seven days of hypercare
Starter Five, $990 plus GST
- Everything in Express Landing, plus four more pages
- Two layouts, a home layout and an inner page layout, so the site can grow without a redesign
- Navigation and footer structure, built from the kit's five page map or your own
- Up to twenty of your images placed
- Titles and descriptions written for every page, and structured data generated from what is visible so the two cannot disagree. What the search engines then do with it is their decision, not a deliverable
- Fourteen days of hypercare instead of seven
The five pages, for this kit
| Page | What it holds |
|---|---|
| Home | What it is, the timetable, and what it costs |
| Timetable | The full week, with what each class actually is |
| Membership | Every price and every lock in term, stated |
| Coaches | Who is on the floor and what they have actually done |
| Start | The trial, what to bring, and where to park |
You can rename these or swap one for another. What you cannot do is add a sixth, because the fourth hour is already spent.
The honest part
What is never in this price
- Writing your copy, which is the single biggest cost in a website and is charged as its own thing
- Photography, retouching, or preparing images that are not already web ready
- Designing a logo, or redrawing one from a photograph of a sign
- Moving an existing site, its content or its search history
- A content management system, a login, or anything a customer signs into
- Payments, bookings, memberships or a shop
And what moves you off it
Any one of these makes a two hour job something else. The estimator asks about all of them, tells you which one applies to you, and shows what the price would be with it cleared.
- Your words are not written yet
- Your photographs need choosing, cropping or fixing
- There is an existing site to move across
- Anything beyond one enquiry form: bookings, payments, memberships
- The form collects health, financial or identity information
- You want to edit the pages yourself, which means a content management system
- Accounts have to be created or recovered on your behalf
- A second person has to approve the work
- There is no logo yet, or the only copy is a photograph of a sign
- Analytics that needs a consent banner
- Social profiles or an email list to set up
Paying accepts the terms of service, version 1.0. They cover what is supplied, what is needed from you, how a change is quoted and how a refund works. The version in force on the day you pay is the one that governs the job.