This is Clinic, working. Not a picture of a layout, the layout itself, rendered by the templates a real build uses, in both colour schemes, at whatever width you are reading on. Bayside Physiotherapy is invented and does not exist; every price and number on it was written to show the layout.
Cleveland. Open Saturday mornings.
Bayside Physiotherapy
Thirty and forty five minute appointments with the same practitioner each visit. On the spot health fund claiming, and a plan you leave with, written down, that says what to do between appointments.
What we treat
An index in the words people use, so somebody searching their own symptom finds their own words here.
- Lower back pain
- Neck pain and headaches
- Shoulder and rotator cuff
- Knee pain
- Hip pain
- Ankle and foot
- Sciatica
- Post surgical rehabilitation
- Sports injury
- Tendon pain
- Work related strain
- Balance and falls prevention
Appointments
Initial assessment
45 minutes. Assessment, first treatment, and a written plan you take home.
Standard appointment
30 minutes, with the same practitioner.
Exercise physiology
Individual programmes, in the gym on site.
Chronic disease management
Under a GP care plan, with the referral requirements explained before you book.
Opening hours
- Monday to Thursday
- 7am to 6.30pm
- Friday
- 7am to 5pm
- Saturday
- 7.30am to 12pm
- Sunday
- Closed
How it works
-
Book online or ring
No referral needed for a private appointment.
-
Bring what you have
Scans, referrals, and the shoes you run or work in.
-
Assessment and first treatment
In the same appointment, not the one after.
-
A written plan
What to do between visits, and when to come back.
Book online, or ring during opening hours
On the spot claiming for most health funds. Ground floor, step free entry, and parking at the door.
This form is switched off in the demonstration. On a real build it goes to your inbox and is recorded a second time, so a lost email is visible rather than silent.
The decisions already made
What you are choosing when you choose Clinic
A kit is not a colour scheme. It is every decision that would otherwise be made on your time, which is the only reason $495 plus GST is a real number rather than an optimistic one.
Typography
- Display
- Bitter at 500 and 600
- Body
- Karla at 400 and 600, one step larger than the other kits
- Weight on the page
- 65 KB, self-hosted, no third-party request
Bitter is a slab with open shapes that stays friendly at large sizes. Karla has tall lowercase letters and wide apertures, which is what makes a page readable on a phone held at arm's length by somebody who is not comfortable.
The signature
Two things no other kit does. The conditions you treat are an index, so a person searching their symptom finds their own words on your page. And there is no testimonial section, because under the Health Practitioner Regulation National Law testimonials about regulated health services are prohibited in advertising, so the kit does not offer a place to put one.
Who it talks to
Speaks to someone in pain or worried, scanning for whether you treat their problem and when you can see them. Reads calm, uncrowded and unusually large.
Suits
- Physiotherapy
- Chiropractic
- Podiatry
- Dental
- Psychology and counselling
- Speech pathology
- Occupational therapy
- Exercise physiology
Colourways
- Teal on cool white, as shown
- Slate blue on cool white
- Warm grey and clay
Pick one. A fourth is a design decision and a design decision is not two hours.
Showing prices
Fees are shown as the amount payable on the day, with any rebate described separately, because a fee shown net of a rebate the patient has not received yet is a fee they will argue about at the desk.
Which route
Clinic is the quick route, and there is a slower one
The design decisions were made once, here, in advance. You choose the kit, the colourway and the order, and I fill it with your business. Live in days rather than months.
A design made for you is the other one, from $4,750 plus GST: starts at a blank page and a conversation about your business, not at a set of layouts. Every layout is drawn around your content and your brand, and there is no kit involved at any point. This is the honest answer for some businesses and the wrong answer for most, and I will tell you which you are before you pay for either.
Yours on a Clinic build
- Your colourway, chosen from the three this kit was built and contrast tested in
- Your words, everywhere, in your own voice rather than the invented business in the demonstration
- Your photographs, placed and sized; until they exist the kit's own drawn artwork stands in, so a launch never waits on a photographer
- Which sections appear and in what order, chosen from this kit's own set
- Which pages exist and what they are called, on the five page build
- Your logo, your enquiry form, your phone number, your hours, your service list, your prices
Fixed, and that is what you are buying
- The two typefaces, because they are licensed, subsetted and already loading in under a tenth of a second
- The layout of each section, because drawing a new one is a design decision and a design decision is not two hours
- The set of sections available, which is this kit's set rather than all eight kits' sets
- The page count: one, or five. Not six
Both routes end the same way: every account in your name, paid on your card, and the whole site yours to take elsewhere. Nothing is rented from me, so starting on a kit locks you into nothing. If you outgrow it, the next build replaces it and you keep the domain, the address, the content and the search history.
What the price buys
Six sections at $495 plus GST, five pages at $990 plus GST
The demonstration at the top is an Express Landing: one page, 6 sections from this kit’s own set. Starter Five is the same kit across five pages.
Express Landing, $495 plus GST
- One page, one kit, one of that kit's three prepared colourways
- Up to six sections chosen from the kit's own set, arranged in the order that suits your job
- Your logo placed, your words placed, up to eight of your images placed
- One enquiry form, delivered to your inbox and recorded in a second place so a lost email is visible
- Mobile, dark mode, keyboard access and colour contrast, because they are already built into the kit
- Your domain connected, hosting and certificate set up in accounts held in your name and paid on your own card, never mine
- One consolidated round of changes inside 48 hours of the preview
- Submitted and verified in Google Search Console, sitemap lodged, and indexing CONFIRMED rather than assumed before I call the job done. The account is yours and I am a guest in it
- A recorded handover walkthrough of your own site, and seven days of hypercare
Starter Five, $990 plus GST
- Everything in Express Landing, plus four more pages
- Two layouts, a home layout and an inner page layout, so the site can grow without a redesign
- Navigation and footer structure, built from the kit's five page map or your own
- Up to twenty of your images placed
- Titles and descriptions written for every page, and structured data generated from what is visible so the two cannot disagree. What the search engines then do with it is their decision, not a deliverable
- Fourteen days of hypercare instead of seven
The five pages, for this kit
| Page | What it holds |
|---|---|
| Home | What you treat, where you are, and how to book |
| Conditions | The index. This is the page that gets found |
| Our team | Each practitioner, their registration, and what they focus on |
| Fees and funds | What a session costs, which funds you claim on the spot, and what a referral changes |
| Book | Hours, parking, accessibility, and your booking system |
You can rename these or swap one for another. What you cannot do is add a sixth, because the fourth hour is already spent.
The price
What holds $495 plus GST where it is
Eleven things have to be true at once. When they are, the price on this page is the price you pay, and you can check yourself against all eleven right now.
FigureA fixed price is a shape, and eleven things hold it up
If one of them is different for you, the free estimator names which one and either adds the named extra it needs at its published price or tells you it needs a look, before you spend anything.
What sits outside this price, as a named extra or as its own job
- Writing or editing your copy, which is the single biggest cost in a website. It is a named extra at its own price, never folded into this one
- Photography and retouching. Choosing, cropping and naming images you already hold is a named extra
- Designing a logo, or redrawing one from a photograph of a sign
- Moving a large existing site. Pointing a handful of old addresses at the new pages is a named extra
- A login, or anything a customer signs into, and a content system for editing the pages yourself. After launch I make changes for you at the published hourly rate
- Payments, memberships or a shop. A booking tool, embedded and tested, is a named extra
Paying accepts the terms of service, version 1.3. They cover what is supplied, what is needed from you, how a change is quoted and how a refund works. The version in force on the day you pay is the one that governs the job.